Creative Strategy | Concept Copy | Campaign Copy

Development of the creative strategy, concept and campaign copy for the Under Armour x Zalando EUROS 2025 campaign.

Featuring Germany’s football legend Laura Freigang, we crafted the campaign to reflect the impact that her passion for performance and creativity has had on women’s football, on and off the field.

With a focus on authenticity, we leveraged a process of co-creation with Laura that produced a campaign that not only shows an athlete performing at the highest level, but also demonstrates the role that creative expression plays in unlocking a winning mindset.